OK, Let’s face it that we Indians are crazy about buying and browsing products online. According to an article published in Business Standard magazine on 6th February 2015, E-Commerce in India is spanning at phenomenal pace and is expected to grow from 2.9 bn to 100 bn by 2020.
In the image below, you can clearly notice the co-relation and growth between E-commerce and social media in India. (This data has been taken from Google trends on 13th February 2015.
Let’s keep all the facts and figures aside for a while, and think towards a common online purchase behaviour and analyze the importance of social media in E-commerce. So simply, have you ever whipped out your credit card and randomly made purchases on the Internet? Chances are… you didn’t.
Here are some common steps that you follow- You visit a site a few times, figure out what it is all about, read reviews, social recommendations and then whip out your credit card if you think the offer and product is worth it, right?
But as a marketer if you are familiar with Google Analytics platform and have a fair understanding of how it works, then probably you have to look at channel attribution to figure out what are the macro conversion elements that assisted for micro conversion. Channel attribution data shows what happens when someone visits your site the first time, the last time and every time in between before they convert.
To put it simply, If you have goal tracking set up in your Google Analytics account, you can go to “Goals > Multi-Channel Funnels > Assisted Conversions”. From there, you should see an image that looks something like this:
As you can see from the screenshot above, Twitter assisted in 56 conversions. This means that $16,800 worth of revenue came from people who visited the site from Twitter at least once, before they converted into a customer.
Now we hope that you are convinced social media sites can drive your revenue, you have to make sure you are leveraging them to their fullest. Instead of focusing on all social sites, today we are sharing an ultimate checklist that will help you scale-up your Twitter-driven traffic and sales.[googlefont font=”Merienda One” size=”22px” margin=”20px 0 30px 0″]Collection 6 data driven best practices for success on Twitter in 2015[/googlefont]
1. Best practices for brand building on Twitter:
- Allow you brand personality to come across in your tweets- use a consistent and human voice
- Be interested in your communities- don’t just focus on publishing content
- Use eye catchy and interesting images in your posts to increase shareability
- Monitor your keyword and respond to mentions and comments
2. Best Practices for Lead Generation:
- Only include one link- Make use of URL shortening tools to reduce the link space and make your link measurable
- Include a clear CTA- Encourage your followers to perform a short action with a short and clear message
- Don’t use a hashtag for lead generation posts
- Don’t @mention anyone in a lead generation centric post
- Invest budget in promoted posts and Twitter cards
3. Best practices for Tweeting Images
- Use compelling images to evoke emotions of followers
- Make sure the image is not pixelated and is of high quality
- Don’t use images you don’t have authority to use
- Don’t use misleading images that are irrelevant to the content
- Upload images directly from Twitter to increase the chances of getting re-tweets
4. Best practices for Tweeting links
- Place the URL in the middle of the Tweet
- Say something intriguing before the link
- Explain why you have found it interesting enough to share
- Shorten the link to make room for more characters using link shortening tools
5. Best practices for Hashtags
- Keep the hashtag short but if you can’t, make sure it’s catchy
- Try to use the hashtag as the natural part of the sentence
- Use hashtags to groups your tweets into a particular topic
- Go to search.twitter.com and check if someone else is already using it, it’s better to use something unique toy our campaign
6. Best practices for Paid Twitter Ads
- Experiment with eye-catching images and video in your ads
- Don’t try to sell your product or service in the ads
- Keep the Tweet simple, concise, and compelling
- Keep the tone conversational and provide a compelling CTA with a link to download some valuable content
- You can use a Promoted Tweet to just ask for a follow, a Re-tweet, or even a Reply, not just to drive traffic to your website
Twitter is not only about sharing your day to day activities…It’s a community… a social network where you can connect with the people who have similar interest in your product or services. For a business, Twitter can do wonders by offering you a great chance to help others and develop brand advocates on social media.
By doing this, you can grab opportunities to make a lot of money from Twitter. If you are reading this, you must have noticed how one site leverages Twitter to generate over $16,000 in monthly income.
Do you know of any other things that should be on this checklist for marketing on Twitter, please feel free to leave a comment ☺[/sociallocker]