The need for Public Relation is increasing in India as the companies continue to grow. A PR company helps building a relationship between the target audience and the company. A PR company assists in strengthening a brand’s image in the hearts and minds of the people.

PR is the least understood of all the marketing tools, mostly people relate it with free advertising, but in truth it’s not. Hiring a PR Expert is much more than just asking someone to tell the public about the brand.

Here are the Five Reasons to Hire a PR agency for your Business.

1. They are the Experts

They know the public image of your brand, PR agencies subscribe to a lot of newspapers and magazines, they are always up to date with all the media houses, as well as up to date with the events and actions of the industry, they even know the market situation of the brand, what people feel and think about the brand.

2. They Bring more Value

PR always builds up credibility, as they work via many intermediaries and these intermediaries have their own credibility, which adds up to the brand itself. In this whole process they filter a lot of not required information, so that the correct message is sent.

3. They can Handle & Solve Crisis

PR agencies are an expert in handling crisis situations. During the time of crises they know exactly the right buttons to hit and can hand hold you in a tough situation.

Read more on How can a PR agency help you with Crises Management?

4. They spot Good Opportunity

A typical PR agency works with a lot of brands and are hence in touch with a multiple media houses and journalists. It thus becomes easier for them to tap all the relevant opportunities and the right set of media for the clients. PR Agencies not only find excellent brand sourcing opportunities but also helps in creating a perfect PR plan for your brand.

5. PR Agency v/s a PR employee

Hiring an agency is always better than having an in-house PR personnel. An agency has advantages with the workforce, research and a combined experience of all the people working for it.

All of these five factors help a company, to think over why and how hiring a Public Relation agency will help them. A good Public Relations approach can help influence the minds of the customers, when used in the right manner.