A recent study conducted by IAMAI says that the rising marketing spend in e-Commerce, telecom, FMCG and consumer durables sectors in India will help the online ad market to grow Y-o-Y at 30% to reach INR 3575 Crores by March 2015.
The online advertising market was INR 1140 Crores in 2010-11, INR 2260 Crores in 2012-13 and has reached an estimated INR 2750 Crores in 2013-14. Online ad spend has grown at a CAGR of 25% between during 2011 to 2013.
The total ad spend across all mediums in India in the year 2013 was INR 38598 crores. This shows a year on year growth of 12%. 44% of the total ad spend was through television. With the increasing adoption of internet in the country, online advertising has seen a boost and is said to increase even further through the mobile platform.