It’s fun to be active on social media channels by sharing interesting content and encouraging your fans to join you, right? But how about turning your fans into your brand advocates and eventually generating REAL MONEY by turning them to your loyal customers?

Here are eight simple ways to leverage your social media channels more effectively to effectively reach your target audience.

1. Post regular updates on your social media channels:

It seems obvious, but no one likes to see a page that hasn’t been updated for the last couple of months. Your audience and customers want regular updates and that is exactly what will get repeat visits and increase engagement. Updates can consist of news, pictures or status updates about your company, your people and your projects, industry news, local events or even some relevant humor!

2. Develop consistent style:

Its important to develops a specific and distinct company ‘voice’ that remains consistent across all posts and all channels. You should create some basic style guidelines and stick to them. Your online-offline brand voice should reflect key messaging, brand USP and thought leadership to your audience.

3. Comment on others posts and updates:

Everyone likes to be noticed, always interact with your audience by posting replies on their comments and status updates. Acknowledge good comments and always reply to negative remarks to show that you’re on top of it and not afraid of criticism. Show you have something valuable to offer by providing relevant information.

For example – On LinkedIn show your expertise by offering and sharing informative content that you think others may find useful.

4. “LIKE” often and be generous with your praise:

We all love compliments. If a colleague has updated their LinkedIn profile with a new job or promotion, “like” their post and congratulate them. There is always a possibility that if you’ll like someone else’s page then they might like/mention your brand on their page. Sharing relevant, fresh and usable content of others with your fans and followers will increase credibility of your brand and strengthen your relationship with your fans.

5. Help whenever you can:

Use some resources like Quora and Yahoo to understand what are the most trending topics (burning questions) relevant to your industry and share good content with your fans. Your one mention to your follower with the relevant information will make him a lifetime brand advocate.

For example: If you see a great recipe that you think your foodie friends or followers will love, don’t hesitate to share the post or mention them in a tweet.

6. Connect with relevant pages and contacts:

Define your company’s personality by connecting with pages and personalities that helps determine how you want to be seen. Choose pages from your industry, associations, local businesses, food/music events, sport events as well as personal connections to build your network.

7. Don’t be shy:

If you want to engage online, you need to be visible. Few social media channels by default have privacy settings for your content. Make sure your social media content is visible to your preferred audience.

You can talk about the company’s achievements, as much as you can, you are the only medium to tell your fans about your company achievements.
For example- if you have a restaurant business, add your menu to the photo album, if you are a recruiter, post every available job that is available. Don’t be shy, your social media channels enable you to establish a greater footprint on the web.

8. Listen to conversations:

It’s always better to know what people are talking about your business on social media. Find relevant keywords or hashtags to see what people are ‘talking about’ in the trend box on the left-hand side of the ‘Home’ and ‘Discover’ tabs. You can use some top-notch tools like “huitsuit” and “social mention” to listen to what is happening on social media related to your brand.


For maximum utilization of social media, it’s important to be active, trendy and informative with your fans and followers. Sharing interesting content with them and listening to their opinions about your brand is the best ingredient for social media success gravy.
What are the other ways to make social media more effective and profitable for a brand?

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