Public Relations is known as a bridge between a brand and the target audience. It helps in reaching the target set of people by creating credible news, articles, press releases etc. But there are several myths about PR that is important to understand for better...
In this constantly evolving and changing world, with intense competition at each level, image of your brand will define the ability to engage and inspire people. No matter how great the product/service is, lack of effective communication can impact the overall...
Communication, Memes, Premium Services, Social platforms, Virtual reality, Social Interaction Social Media is one of the most powerful communication tools that this generation has witnessed. From an era where the mere possibility of social interaction through the...
Traditionally people were relied on print and television for answers to all the what, where, when, why, how in the world. In the last decade, the exponential growth of social media has made it easier to instantly communicate with the masses. This shift of medium for...
In the evolving social media world, Instagram has become a one-stop destination for all brands, celebrities, influencers and consumers. In the last few years, there has been a quick shift from people ‘checking in’ on Facebook to ‘do it for the gram’. People use the...
Public relations is the business of storytelling, persuasion and strategic communication. It aims at generating awareness about a brand, its services/ideas/products and thereby establishing a mutually beneficial relationship between organisations and its audience. The...
With rampant technological advancement in the field of web development, trends are shaped at a rapid pace. In 2020, upcoming improvements in existing technology and introduction to new possibilities would open avenues for web developers and push them to think out of...
Public relations is all about communicating the right message to the audience for building a relationship between an organization/brand and its target audience. A perfect PR strategy is as important as a crucial marketing strategy for any brand. PR agencies help...
Social media is defined as “interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media management is the process of...
It is rightly said by a Greek philosopher, “Change is the only constant in life”. Evolution is an integral part of our existence, and change is inevitable. One of the biggest changes that we have seen in recent times is the advancement of technology. The change in the...
