Robot.txt – YES or NO?

Robot.txt – YES or NO?

A robots.txt file tells search engine crawlers which pages or files the crawler can or can’t request from your site. A robot.txt file is a kind of map for the google search engine, to basically inform google which site should be crawled and which is not. We can...
Ethics in Public Relations

Ethics in Public Relations

The oxford dictionary defines Public Relations as the business of giving the public information about a particular organization or person in order to create a good impression. While the practice is built on the foundation of relationships, there is a clear decree of...
How to design a perfect branding strategy plan?

How to design a perfect branding strategy plan?

Branding strategy is the initial point to make your business heard and grow, a meticulously devised plan to transform your business into a brand that includes the story you wish to narrate to your target audience.  To make the task easy, divide the complete path into...
How to design a marketing communication plan?

How to design a marketing communication plan?

An impeccable MARCOM plan is the amalgamation of strategy and art. One that renders an ever-lasting impression among your T.G. and goes beyond the technical aspect, affecting sociology and psychology as well. We demystify below the must-know facts for devising a...
How Digital Marketing & PR work together?

How Digital Marketing & PR work together?

Bill Gates once said, “if I were down to my last dollar I would spend it on PR.” Well, if one of the most successful entrepreneurs in the world is saying this, we better be taking notes. Whereas, staying aloof from digital marketing is like opening a business but not...
5 Ways To Overcome Communication Barriers

5 Ways To Overcome Communication Barriers

Communication is essential to carry out the consistency for transferring of information between a sender and a receiver through various channels. In the case of social media, the communication can be human as well as machine based. If the communication process is bad...
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