The pandemic that started in December 2019 with its epicenter in China has spread across the world. The impact of this global pandemic has been largely disruptive and has changed...
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It has now become a fact that Social Media Marketing has to be an essential part of every business’s marketing strategy. With more than 3 billion active Social Media users...
In the modern internet era, we have two remarkable phenomena. First, social media. Second, E-commerce. A number of social media users and number of E-commerce websites are on constant growth....
It is impossible to ignore the importance of social media. Everyone wants to be present on social media and the same applies to brands as well. No brand, whether big...
Only half of the year has passed by and Instagram has already rolled out several significant updates. These new updates will play a key role in helping brands better market...
Did you ever think that Social Media and SEO could go hand in hand? Well, they do as it is crucial to leverage your social media reach to get more...
Facebook has introduced a new feature on their advertising platform called Split Testing. Split testing can be set at the campaign level for all types of campaigns except for brand...
“Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets...
In recent years, people have started consuming more video advertisements rather than image or text ads, be it on any platform. Businesses need to understand the importance of video in...