We are afraid if your social media strategy is lacking coherence and if yes, then it’s unsatisfying as well as ineffective. If your social media mediums lack proper content and regular posts then you better think of a solution. Hiring social media agency is one thing that can do it all for you but our point here is to why the social media marketing needs coherence. We delve pretty deep to figure out if we do then how we can shape conformity amongst it. Let’s answer a few questions you could ask yourself for a successful year ahead.
WORK OUT FOR YOUR COMPANY’S OBJECTIVE
So answer these in your mind for the sake of your business; what turnover do you want by the end of this year? Or what you want your consumers to be talking about you? Looking for new clients, investors or customers? Define your target audience zone? Do you want to extend the range of your services? What services you want to emphasize on this year? Pen down all these and start working for a new TO-DO-LIST this year.
FIGURE OUT YOUR SOCIAL MEDIA SPACE
So it is not important to be present on every social media site in this world. Choose your target audience precisely and track their existence there. For example, if you plan to start up an e-commerce site providing puja samagri packages to customers then obviously your major focus shall be Facebook than any other. Why? Because, every aunt and uncle has somehow managed their presence on Facebook more than you see them on Instagram or twitter.
PRECISELY DECIDE ON SERVICES YOU CATER
So there is a way in which it works. Your offerings shall be linked to the needs of the customers and their problems become easier to approach here, automatically converting into topics for your blog posts and enough to be linked or translated to your social media sites. Think about it.
MAKE A PLAN
So now after you browse down to this, by now you come to point where you plan your activities. For example, what are you going to write about on your blog? How often you want to post a blog? How often would you want to update your facebook, instagram, twitter, linkedin?
Because the emphasis here is on the online communication does not mean you can avoid your offline communication. Always plan your networking well and lead to an easy execution even during the hard times.
Regular monitoring your activities is important to enable any last minute adjustments. Learn from your analytic tools and other insights from your sites. Plus the user experience matters the most here. Look for it too.
Are you all set for the coming year?