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Everything You Need to Know About Google Update on Mobile-Friendliness

There is no doubt about it that Google is driving mobile revolution now. Considering the fact that Google is the world largest mobile platform provider with “Android”. Google is also worlds largest mobile search provider and world largest mobile app store. Now Google is taking things to a next level. The new google update has changed their core algorithm with the intent to promote mobile friendly sites.

Is your website design and content mobile-friendly? We hope so, because on April 21, Google announced that it will be “expanding use of mobile-friendliness as a ranking signal.” Google continued to say that the change will affect mobile searches in all languages worldwide and will have “a significant impact” on search results.

In fact, Zined Ait Bahajji from the Webmaster Trends team was quoted as saying the upcoming algorithm will have more impact on search results than Panda or Penguin—two previous cuddly-named, yet powerful, algorithm updates.

Here is the link to check how mobile friendly is your website –

1. Focus On Improving The Mobile Searcher Experience

People access content differently on their smartphones and don’t want to have to do extra work because they happen to be searching on a smartphone. Fixing this and improving the mobile searcher experience is at the heart of this update.

  • Make pages load in less than a second on mobile devices.
  • If you have an Android app, add deep linking to your app.
  • Optimise for mobile assistants like Google Now.
  • Add relevant structured data for Knowledge Graph inclusion.

Here is the link to optimize your website for mobile SEO –

2. Provide A Mobile Site Experience That Is Additive Rather Than Reductive

Google has used these in development of their search product to allow things in mobile search results that aren’t possible in desktop or traditional results: nearby searches using GPS rather than IP address, voice search, Google Goggles, etc.

3. Make sure Google crawl your mobile friendly pages

Before google crawl your website, make sure your web pages are optimised for mobile SEO. Log into your Google webmaster tool and click on “Crawl” in the left sidebar, then click on “Fetch as Google.”

Your URL should already be there, but you can also enter subdirectories. But before you click “fetch and render,” select the drop-down menu that says “Desktop,” and select the relevant mobile option (if you are unsure, you can select all of them—one by one).


Considering the time we have to deal with Google’s next mobile friendly update, the sooner you make your website compatible with various mobile devices with efficient page load time the higher your probability of gaining traffic during this update.

If you are still struggling to figure out ways to deal with this problem, you can quickly hire our services and make your website mobile friendly.

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