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D&A

Davies & Associates, LLC is a leading immigration law firm based out of New York.
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D&A

Background

  • Davies & Associates, LLC is a leading immigration law firm based out of New York.
  • The company had no presence in India before we shook hands.
  • Wanted to create and build target audience in India who could invest.

Objective & Strategy

  • To build and initiate a communications plan for their existence in India.
  • Reaching out to all relevant media houses which cater to high-income people in country

Approach

  • Scroll conducted an extensive research on competitors present in India.
  • Conducted a key messaging workshop to understand their business objective which needs to be populated.
  • Exploring opportunities for interviews, contributory articles, industry stories, etc

How Success Looked Like

Despite many challenges due to the lack of knowledge around the EB-5 investor visa program we were able to make a breakthrough in targeting leading publications reaching a large number of audiences . Multiple features in The Times of India, The Economic Times, The Hindu, Business Standard and many more.

Info
Date:

July 10, 2017

Category:

PR2, Public Relations

Tags:

pr

Client

D&A

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