Scroll Mantra is an Integrated Marketing Communications Consultancy that drives its reputation from delivering high-quality Public Relations, Social and Digital Media Marketing, Creative Design and Website Development.
Fortis is one of the top hospitals in India with a network of more than 30 hospitals across India.
Generating Leads and Enquiries
To create targeted messaging with respect to Orthopedics. Raise Awareness and enquiries for the same.
To build conversation with new database and enquiries. To have a specific page related to Orthopedics.
Build Brand and Service Awareness
Increase awareness of the new services that Fortis has and beat the competition offering similar service
Best Performing Ads
Defined the consumer’s online search behavior through explicit set of relevant keywords.
Database Retargeting on social by characterizing the Audience and their past medical concerns.
QUALIFIED LEADS FUNNEL
Targeted communication leading to a specific landing page thereby creating a lead funnel.
Leads were further qualified with emailers and auto call backs.
March 15, 2022
Digital Marketing, DM2
Digital, digital markiting