Scroll Mantra is an Integrated Marketing Communications Consultancy that drives its reputation from delivering high-quality Public Relations, Social and Digital Media Marketing, Creative Design and Website Development.

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Fortis

Fortis is one of the top hospitals in India with a network of more than 30 hospitals across India.
5

Fortis

Challenges

Generating Leads and Enquiries
To create targeted messaging with respect to Orthopedics. Raise Awareness and enquiries for the same.
Landing Page
To build conversation with new database and enquiries. To have a specific page related to Orthopedics.
Build Brand and Service Awareness
Increase awareness of the new services that Fortis has and beat the competition offering similar service

Best Performing Ads

Strategy

KEYWORD TARGETING
  • Defined the consumer’s online search behavior through explicit set of relevant keywords.
AUDIENCE TARGETTING
Database Retargeting on social by characterizing the Audience and their past medical concerns.
QUALIFIED LEADS FUNNEL
Targeted communication leading to a specific landing page thereby creating a lead funnel.
HOT LEADS
Leads were further qualified with emailers and auto call backs.

Results

0 +
Facebook Leads
0 +
Google Leads
0 M+
Overall Impressions
0 M+
Facebook Reach
0 K+
New Patients
0 K+
Post Engagement
Info
Date:

March 15, 2022

Category:

Digital Marketing, DM2

Tags:

Digital, digital markiting

Client

Fortis

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