Scroll Mantra is an Integrated Marketing Communications Consultancy that drives its reputation from delivering high-quality Public Relations, Social and Digital Media Marketing, Creative Design and Website Development.
Ahimsa Food was established in India in 2008. Located in New Delhi. It is the first company to go into “Mock Meat” production in the country.
Veggie champ
Challenge
Brand Awareness, to amplify products benefits on people and environment, to generate conversations on veganism targeting non-vegan community, mobilizing public opinion and positive perception on plant based vegan products.
Solution
Creating an online community, building collaboration with chefs and restaurants, enabling giveaways and testimonials
Strategy
Research on Competition Brands
Created a Brand Persona
Interest Based Targeting
Setting KPIs
Info
Date:
July 10, 2017
Category:
SM6, Social Media
Tags:
social
Client
Veggie champ
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