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The Pianoman

Established in 2012, The Piano Man is a concept bar in Delhi/NCR with primary focus on music. It is one of the very few places in the country to be dedicated to showcasing and supporting musicians
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The Pianoman

Background

Established in 2012, The Piano Man is a concept bar in Delhi/NCR with primary focus on music. It is one of the very few places in the country to be dedicated to showcasing and supporting musicians.

Objective & Strategy

Position The Piano Man as one of the most popular jazz clubs in Delhi/NCR Build brand’s image highlighting it’s exceptional cocktails and jazz music Promote the 365 days live music performances Highlight The Groove and Dirty Apron through food related stories.

Approach

  • Research and explore opportunities in the medi. to create awareness about the brand Reach out to relevant bloggers/influencers to explore food reviews.

How Success Looked Like

  • Generated coverage worth over INR 5 Cr. in three months.
  • Prominent features in CAT A publications like Hindustan Times, The Times of India, NDTV HOP Mail Today, PTI, Travel & Leisure, and other-without any paid initiatives.
  • Successfully managed to roll out Giants of Jazz The biggest jazz festival in India in less than 10 days of coming on board with the brand.
Info
Date:

July 10, 2017

Category:

PR, Public Relations

Tags:

pr

Client

The Pianoman

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