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The Pianoman

Established in 2012, The Piano Man is a concept bar in Delhi/NCR with primary focus on music. It is one of the very few places in the country to be dedicated to showcasing and supporting musicians

The Pianoman

Background

Established in 2012, The Piano Man is a concept bar in Delhi/NCR with primary focus on music. It is one of the very few places in the country to be dedicated to showcasing and supporting musicians.

Objective & Strategy

Position The Piano Man as one of the most popular jazz clubs in Delhi/NCR Build brand’s image highlighting it’s exceptional cocktails and jazz music Promote the 365 days live music performances Highlight The Groove and Dirty Apron through food related stories.

Approach

  • Research and explore opportunities in the medi. to create awareness about the brand Reach out to relevant bloggers/influencers to explore food reviews.

How Success Looked Like

  • Generated coverage worth over INR 5 Cr. in three months.
  • Prominent features in CAT A publications like Hindustan Times, The Times of India, NDTV HOP Mail Today, PTI, Travel & Leisure, and other-without any paid initiatives.
  • Successfully managed to roll out Giants of Jazz The biggest jazz festival in India in less than 10 days of coming on board with the brand.
Info
Date:

July 10, 2017

Category:

PR, Public Relations

Tags:

pr

Client

The Pianoman