Scroll Mantra is an Integrated Marketing Communications Consultancy that drives its reputation from delivering high-quality Public Relations, Social and Digital Media Marketing, Creative Design and Website Development.
Riversong-As a subsidiary of the leading mobile phone developer--IMG Technology Group headquartered in Shenzhen, China
Being new in the Indian Market improving its brand awareness and credibility in an already crowded tech industry ecosystem posed a challenge.
Tapping the Audience
A wide product spectrum meant having different set of audiences for each product
The products were mini brands under the main brand and each needed equal attention in terms of communication and design.
User Acquisition and Retention
Working on a comprehensive ad strategy to acquire high intent users for the brand
Retaining the users on owned media and building returning users despite product being available on third party marketplace.
Targeting relevant audience on the basis of interest and affinity
BRAND AWARENESS AND CREDIBILTY
Product feature led posts with distinct design language and branded hashtags.
ENGAGAEMENT AND TRAFFIC
Making product specific ads for maximum engagement and sending quality traffic to the brand.
Re-targeting strategy implemented that included sending emailer of product offers and discounts.
Users sent on Instagram
July 10, 2017
SM8, Social Media