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Riversong

Riversong-As a subsidiary of the leading mobile phone developer--IMG Technology Group headquartered in Shenzhen, China
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Riversong

Challenges

Brand Awareness
Being new in the Indian Market improving its brand awareness and credibility in an already crowded tech industry ecosystem posed a challenge.
Tapping the Audience
  • A wide product spectrum meant having different set of audiences for each product
  • The products were mini brands under the main brand and each needed equal attention in terms of communication and design.
User Acquisition and Retention
  • Working on a comprehensive ad strategy to acquire high intent users for the brand
  • Retaining the users on owned media and building returning users despite product being available on third party marketplace.

Strategy

AUDIENCE TARGETING
Targeting relevant audience on the basis of interest and affinity
BRAND AWARENESS AND CREDIBILTY
Product feature led posts with distinct design language and branded hashtags.
ENGAGAEMENT AND TRAFFIC
Making product specific ads for maximum engagement and sending quality traffic to the brand.
AUDIENCE RETENTION
Re-targeting strategy implemented that included sending emailer of product offers and discounts.

Results

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Brand Recallers
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Overall Reach
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Video Views
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Overall Impressions
0 K+
Users sent on Instagram
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Post Engagements
Info
Date:

July 10, 2017

Category:

SM8, Social Media

Tags:

pr

Client

Riversong

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