Touching, tasting, smelling, hearing and seeing are the five senses that we use in order to perceive the world we live in. Of these five senses, sight is one we use the most. Ninety percent of what we know of the world is through our vision. Almost everyone is affected by colours, even researchers have found that more than 90 percent of snap judgement made about products can be based on colour alone.
Though there are many factors that influence how and what consumers buy. However visual cues plays a fairly substantial role in marketing and branding. Here is a cool infographic showing how different colors play an important roles in increasing social media traffic and influencing the purchase decision of a visitor.