WordPress is one of the most commonly used platforms for budding entrepreneurs to create their websites. It is a content management system (CMS) that is used by millions of business owners around the world. All Word Press sites usually publish posts every 17 seconds and most of the top websites in the world are powered by Word Press. This clearly shows how important it is for businesses of all sizes.

WordPress has multiple theme options and is easy to integrate with Social Media channels, making it the go-to content management system for businesses. However, it is very important to keep in mind the following points before building your website.

  • Quality of Themes

You need to be very careful while choosing a theme for your website. A large number of free and premium themes are available for those looking at building their WordPress website; however, you need to make sure that your theme is flexible. It needs to give you the ability to make changes and modifications whenever required.

  • Hosting

Hosting is another very crucial factor when it comes to creating a website for start-ups. To ensure that your site is up and running constantly, you need to search for WordPress hosting services. Along with the maintenance, they should be able to give regular updates and backups. There are several such service providers like Hostgator, Bluehost etc. from whom you can purchase hosting.

  • Select Your Plugins Carefully

Be careful while installing plugins on your website because too many plugins can slow down its performance. Choose only those that will be actively used and delete the rest.

  • Configuring Your Website

Once your WordPress website has been finalized and installed, you need to configure it. A number of customization options are available for configuration of Newsletter, moderation of comments, setting up of permalinks and user registration etc. These are easy to incorporate into the websites.

  • Mobile Friendly Interface

An increasing number of visitors have been accessing websites through mobile devices. Your WordPress site thus needs a highly responsive mobile interface to ensure smooth functioning for users. High responsiveness will make sure that your website’s layout gets adjusted according to the device.  Making your website mobile-friendly will help reduce the bounce rate and increase the ranking in search engine results.

  • Security

WordPress websites come with decent security features but you should consider implementing more advanced security measures using plugins and other best practices to prevent hidden threats. Having all your files updated to their latest available version is an excellent way to increase the security of your WordPress website.

  • Search engine optimization

To enhance your website’s visibility, you should consider Search Engine Optimization on Google and other search engines. There are a number of plugins available for Search Engine Optimization which you can use while also following SEO best practices.

At the same time, you should establish an active presence on social media networks where your customers spend most of their time and you will be able to quickly build a brand that people trust.

There are numbers of companies that provide website design and development services. However, you need to be careful while choosing the right website development agency. Focus on the above-mentioned points, and choose the website design agency that takes care of all these factors.

To build your own website, contact us on www.scrollmantra.com

Also read: What is AMP and how it benefits SEO, Tips on how to go Viral on Social Media, Why it’s best to hold hands with an integrated communications company?