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What is Local SEO? Which techniques work best for locally optimizing any website?

Local SEO is a great way to attract nearby customers. If research is to be believed, 46% of searches on Google engines are directed at local searches. To attract potential customers seeking to shop in your area, you must optimize your business with SEO strategies. Local SEO ameliorates the visibility of your brand on search engines. With local SEO techniques, businesses can enhance traffic organically by directing customers who search for related services in nearby areas.

Local SEO can get intimidating and may appear to be a black hole to some folks. To bring some clarity, we as a Leading SEO Agency share some top techniques to optimize your website locally.
Search engines leverage various factors such as social media profile pages, links, citations as well as local content amongst others to deliver the most relevant results to the user seeking local information. With local SEO techniques, businesses position themselves to local prospects, amplifying brand awareness and garnering better sales. Spilling some of the top techniques →

1) Register your Google MyBusiness Page →
According to recent research, 56% of retailers have not claimed their business on Google My Business, so doing this must be the first step. A competent SEO agency will ensure that the page clearly states who you are, where you’re located, and what you do, making it easy on Google to understand the essentials of your business.
After adding the necessary information, one must ensure the listing is fully completed and optimized. The last and consistent step of this local SEO technique is to frequently update the page with accurate and up-to-date information. 

2) Emphasize Meta Data →
While metadata may not directly benefit your local SEO but meta descriptions are highly relevant. They play a significant role in making the first impression of your website on a potential visitor. Hence, it’s important to articulate your meta description with precise information without overloading the information yet giving enough information to intrigue the visitor.

3) Update NAP citation →
NAP means name, address, and phone number and this is the most critical information and must be the same everywhere it appears on your page. 

4) Feature your brand on Local Directories → 

There are numerous directories online for almost every industry out there. Adding your brand to such directories helps immensely. Not only does it help boost your SEO but also when anyone searches for a similar service as yours, the chances of your brand’s visibility increase. 

5)  Engage on social media and post via Google MyBusiness → 

Now Google’s algorithm considers social media an important aspect. After completing your Google MyBusiness page, you must share it on social media to further amplify the reach. As a leading social media and SEO agency, we prepare a meticulous strategy to garner the attention of the target audience and increase results on a monthly basis for our clients.

Local SEO is a highly effective strategy to garner the best attention from localities in your area. By using the aforementioned techniques, you can optimize your website for better results. 

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