While on-page SEO is extremely important, marketers need to understand the growing need of running off-page SEO activities. Nobody can deny how important it is to use on-page SEO to increase website traffic organically; however, one can get highly impressive results with off-page SEO as well. These include activities performed on platforms other than the brand’s website. Given below are three such popular platforms:
Social Media Channels
Social Media channels have grown to be among the most efficient ways of spreading awareness and of building a brand’s reputation. With a large number of users that Social Media channels have to offer, many brands jump on the opportunity to target focused communication to build brand loyalty. By adding your website on social media, you can attract the interested audience to your brand for conversions.
Social Bookmarking Platforms
With social bookmarks, you can save your website links in order to visit them again later. You can add a bookmark and tag pages with your target keywords and discuss them with other users. Search engines are precise and fast to index the bookmarked page on a social bookmarking site. If you continue these activities then your site becomes well known and starts showing in the backlinks that people use, which further helps your SEO. Google helps your site get a better rank by interpreting social-bookmarking links to be natural backlinks to your website.
Forum and Blog Submissions
A blog which is interactive with users is a major attraction and can lead to repeated visits by the users. However, it is the quality of the content which needs to be of utmost priority in order to deliver high value to the user. When you publish high-quality content on your website, domain authority passes to you and you get higher exposure from users who are more likely to revisit due to the backlinks embedded in your posts. A post that is written well informs reads about issues more relevant to them and fixes their issues. Similarly, you can use forum submissions to engage with customers, to build high authority, and to drive relevant traffic to your website.
A website is not complete only with on-page SEO but also with off-page SEO driving in more website traffic. Maximizing your website traffic will improve page and domain authority (PA and DA) and will help your website in getting a better rank on search engines.