“Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” – Carolyn Shelby, Director of SEO, Chicago Tribune.
Can’t seem to find your website anywhere on the first, second or even the third page of a search engine? Can’t seem to understand why? Haven’t heard of SEO or Search Engine Optimisation Services? If your answer to any or all of these questions is yes then you’ve come to the right place!
It is no secret anymore that Search Engine Optimisation is a must to ensure better search results to your visitors, to ensure that your website is built in a way that it pleases Google, Bing and other search engines and last but not the least to make sure that your web presence becomes more profitable.
The game of SEO has certainly evolved over time. Today, content strategy is essential and plays a pivotal role in optimizing your page. This is a fact that is stressed upon by any and all Digital Marketing Agencies in India.
What is SEO?
It is the process of getting traffic from the “free”, “organic”, “natural” search results on search engines. The goal of foundation SEO is not to ‘trick’ the search engines but to create a great, smooth user experience. SEO is not just about content creation but also content promotion.
Know what the search engines are looking for!
- Content: Having a well-written content can go a long way. Content is determined by the theme that is being given; along with the correct use of keywords that you think would be useful in driving appropriate traffic. Using unnecessary keywords on the other hand can be detrimental to your website so try and avoid.
- Performance:The better performing website has bigger chance of appearing on the first page of search engine. Also, it’s important to make sure that your site have good enough content to link to which might interest other influential sites use your website as a locus or mention the information that’s available.
- User Experience:How does the site appear? Is it easy to steer around? Does it look safe? Does it have a big bounce rate? Basically, make it easier for users to get about and make the website faster and more efficient. Too many ads and making it too difficult for people to find content they’re searching for will only increase your bounce rate.
Permalink (permanent link) is the URL address for your website or brand, a static hyperlink to your webpage or blog. It is extremely important to make sure that your URL link is correctly used. As most of the digital experts recommend to not using special characters like brackets, commas in your URL link but insert your target keyword instead.
Being steady with keyword phrases within these platforms will not only help your branding efforts, but also train users to use exact phrases you’re optimizing for.
Optimizing for different types of results
It is also said that optimising your website for all sort of media users is important.
(For e.g. tablet, desktop, mobile users.)
Create opulent media content like video, as it’s easier to get a video to appear on the first page than it is to get a plain text page to appear.
Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on the newest top practices so search engines can be all over that content and give your site recognition for it.
Keywords used in the image title also helps to make your brand more focused and targeted. The whole process is called image optimization which helps a lot in driving traffic from image searches.
According to the top Digital Marketing Agencies, images make your target customer stay around for long, thus increasing your overall rank. There is one very important point to note that large images might slow down your website, so keep in mind to compress your images as you upload them on your site.
Overall, you should always keep SEO in the vanguard of your mind, and always follow top practices. Missing the fundamentals of SEO will only leave your site’s groundwork in disarray and thwart you from completely exploiting revenue opportunities.