Pay per click, commonly known as PPC, is a general method of paid marketing that helps in putting your message across to the target market you have quantified, and charges a fee every time your advertisement gets clicked by the consumers. PPC advertising can be helpful in driving sales and leads, but without precision, it can turn out to be expensive if it’s not properly managed. Therefore, here are some strategies which can help in running a successful PPC campaign.
Identifying the Target market: For pay per click one should understand the target group, profile, challenges and the key message to be sent across. The target group also needs to be segregated basis their age, interests and geographical location. Ensure the availability of the target group on the platforms you decide to run the ads on.
Where does the click take the consumer?
Once the user has clicked on your advertisement, their action has cost you. Make sure it’s worth it. If you’re advertising a blog, check for the quality of the content. Does it have the essential calls-to-action? If you want to take the user on landing page then check if the page is elevated to boost the best possible conversions. Also remember, PPC can take the user to the landing page, it’s up to the page to make sure that the user will be engaged for a longer time.
ROI: If you are working on your budget for PPC, then you should have a clear idea of how much that click is worthy of. If you are directing the user to an awareness stage for a blog post then it’s going to be a worth a lot; if you are taking the decision stage buyer on a landing page for free consultation. One needs to calculate the ROI of the campaign before investing in it. Once you calculate the ROI of your investment, then your advertising goals and budget will be in the best position to decide the strategy that helps you in executing a fantastic PPC campaign.
Keyword Search: Keywords play a very important role in a PPC Campaign for derive better results. The first step is to brainstorm and make a list of keywords used by the consumers. Also, checking the keywords used by the competitors could help in coming up with more refined words. Expand the list of words which are mostly used by the competitors for bidding. Specific keywords help in deriving the best results which are helpful in PPC Campaign. These search words helps in gathering the traffic on the landing page.
Bidding: The importance of the link determines how much the advertising business is keen to pay. The bidding process can become a bit debatable at times as it favors online industries that are willing to domicile high bids. Bidding on branded queries helps you lead your search engine results page. It helps in capturing the high quality leads which are near at the plug of conversions
AD Copies: In PPC advertising, industries running advertisements are only charged when a user really clicks on their ad, hence the name “pay-per-click.” Other forms of pay per click advertising include display advertising and remarketing. Habitually ads are the first time a potential patron sees or hears about your trademark. Importance of making a good first brand on the line, writing great pay per click ad copy is crucial for not only presenting your brand messaging and make the customers to visit you website
Google Tag Manager: Google Tag Manager is a tag management system and a free tool that helps in managing and deploys the marketing tags on the websites without modifying the code information from the date source is shared to another data source. It helps in making the tag management more simple, reliable and easy by allowing consumers, marketers and webmasters to position website tags at one place.