Are you aware of black hat SEO and white hat SEO? If not then all your hard work on search engine optimization goes in vain. Since it could be a backfire on you at any time.

Most of us must have noticed the fact that in movies, heroes usually come in a white dress whereas villains appear in a black dress, clearly stating positive in white and negative in black, the same goes for SEO. White hat SEO is the ethical practice of SEO and black hat is the unethical practice of SEO.

What is Search Engine Optimization?

Search engine optimization is a process of enhancing the quality and quantity of website traffic. Digital marketing people need to rank their websites according to keywords and content which is optimized by SEO experts.

White Hat SEO:

White hat SEO is the ethical SEO that is approved by google.

Key points to be considered in white hat SEO:

  • Improve the website content
  • Increase the page load time for the website
  • The website is easy to navigate for users or visitors.
  • The website must be clear instead of chaotic.
  • Use good quality keywords and optimize the content on a website as per the Google updates.
  • Use of great infographics for the white hat backlinking process and retain the black hat SEO practices.
  • Getting high-quality backlinks from high DA websites.

The principle involved in white hat SEO includes:

  1. Long term optimization
  2. Focus on user experience more followed by google experience and trends.

White hat SEO carries zero penalties while breaking any rules by SEO experts. Google penalties vary according to the practice that is made by users affecting different areas. 

Black Hat SEO:

Black hat SEO is basically the unethical practice of SEO such as shortcuts, the hack of the SEO techniques, and targeting weakness of the latest techniques. Black hat SEO practices involve a high risk of being penalized by Google at the very early stage of SEO and it will bring some major repercussions to the website.

In a situation of spotting someone applying black hat SEO and Google immediately updates its algorithm forcing high penalties such as blocking websites from a search engine, and declining the rank immediately low leaving no other way out for the culprit using black hat SEO and the practice performed by black hat SEO will no longer be available. 

On a crucial note, black hat SEO causes some of the major effects to the website such as a sudden downfall in website ranking, the website will suddenly be blocked by search results. No matter if your website rank was yesterday on the first page, it can still be disabled from search results.

Key points involving black hat SEO includes: 

  • Excess keyword stuffing
  • Plagiarized content on the website
  • Automated comments
  • Spammers
  • Clocking 
  • Hidden text in website programmings


At last, there is nothing like the legal or illegal practice of SEO. It is simply about keeping a track of protocols that are supposed to be followed which are set by Google. Protocols of search engines should not be violated in order to enhance the rank of any website. It’s more about respecting the google algorithms instead of focussing on right and wrong practice. 

That’s it from my side. I hope now you better understand the difference between black hat SEO and white hat SEO and stay aware of the reasons why and how to avoid black hat SEO on your website. P.s. Use only white hat SEO practice even though it’s a time taking process but it’s always good to go safe and slow. 


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