Scroll Mantra is an Integrated Marketing Communications Consultancy that drives its reputation from delivering high-quality Public Relations, Social and Digital Media Marketing, Creative Design and Website Development.

+91 9811320201


Why a Responsive Website Design is a must to enhance SEO

Responsive design is one key to stand ahead in the crowd. Giving you a brief idea about what we mean by a responsive web design is that your website shall react to all or any of the user’s device; a smartphone, or a tablet, or desktop; resulting into optimizing the web page in a way that any device browsing experience is flexible and comfortable. It has become increasingly important that your site seamlessly fits to any size the user is hands on with.

So once your website has a responsive design you are then very well able to increase your mobile (smartphone) audience. An eminent fact that there has been a chief deviation towards mobile browsing that has proven to be one driving force for a lot of development among most of the sectors. But a lot of times while you browse through your mobile or any other device you are redirected to that device’s specific version of the website, whereas, a responsive design means it can be implemented to any device of any size. Plus, you retain cost and time on mobile development; a traditional approach of creating a stand-alone mobile-friendly site.

While you make your design more responsive, you are then able to manage your website with single set of hyperlinks that automatically saves your time spent on site maintenance. And therefore, allowing you more time for search engine optimization. An added advantage as all your efforts can be directed for a single site good quality content that is critical for SEO.

As you grow with the benefits you bag in from responsive design, you may also be able to consolidate your analytics and reporting. Since analytics sites (Google Analytics) are so strategically optimized that they can easily hold varied devices reporting that furthers eases out the analysis and monitoring of your user’s journey track, funnels, conversions and redirections amongst your sites.

As responsive design is a set standard and a lot of marketing agencies have now accepted the challenge of creating designs that scales up to any size, it becomes important to keep in mind all the factors mentioned above with all the new ideas and grids that pop-up every day. We still wonder what kind of device are you reading this on but a must have responsive design for cost-effective and incredibly valuable user experience is a clear advantage you must regard of.