The Leela Hotel group is a chain of premium 5-star hotels across India. It has over 9 properties across India and is an award-winning deluxe luxury hotel
Client
Leela Hotels
Services
Public Relations
Share
PR Objective
Promote brand value and effectiveness through influential and compelling PR campaigns and activation programmes to enhance the brand's visibility
To position the property as one of the largest convention centers in Delhi, NCR
Approach For Shaping the Narrative
We began exploring interview opportunities with Ten Sports, ESPN and other platforms for Delhi Dynamos team which was staying at The Leela
Ongoing PR activities like property reviews, food festivals, spa reviews, chef’s profiling, etc.
Re-launched their cherry Bar with Cyrus Brocha and Kunal Vijaykar
What We Achieved
Generated coverage worth INR 3,89,73,779 in a quarter
Prominent features in India Today, Spice Route, HT City, The Pioneer, The Hindu and others without any paid initiatives
Despite of many challenges and constraints due to short turnaround time for stories and short notice from the journalists we were able to make a breakthrough in targeting leading publications and reaching a large number of relevant audiences
