Miniso

Challenge

To create a Social Media strategy that enhances the digital presence of the brand to be in tune with its growing offline presence, while also keeping in mind the brand’s attributes.

Client

Miniso

Services

Social and Digital Marketing

Share

Solution

Focus on building hype for upcoming stores, events and giving the page a quirky and colourful look

Strategy

  • Listening To Chatter about the Brand in the Social Space
  • Identifying Audience Social Touchpoints
  • Creating Audience Persona
  • Setting KPIs
  • Regular Campaign Creation
  • Content Calendar

Results

  • Increase in followers - 13K+ on Meta
  • Increase in followers - 19K+ on Instagram
  • Increase in followers - 1.2K+ on X
  • Overall reach increased by 15+ millions