To redefine the visual identity and positioning of the Bhavna Trikha label in a manner that resonates with the brand's evolving design philosophy—rooted in Indian heritage but globally relevant. The goal was to enhance market perception, ensure coherence across platforms, and align the brand’s identity with its luxurious yet contemporary aesthetic.
Client
Bhavna Trikha
Services
Scroll Studio
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Challenge
The original branding lacked the emotional depth and distinctiveness needed to connect with a wider, global clientele.
The label’s growth into international markets required a more nuanced identity that could transcend cultural boundaries while staying rooted in Indian design.
There was a need to differentiate from other premium ethnic labels while maintaining Bhavna Trikha’s commitment to craftsmanship and textile heritage.
Solution
Strategic Design Intervention: A complete overhaul of the brand’s visual elements, including logo, color palette, typography, and digital design language. The new design approach was minimalist yet rich, echoing the intricate detailing of Bhavna’s creations.
Visual Identity: The updated logo was designed to embody timeless elegance, balance, and structure. The brand colors—soft neutrals paired with deep, earthy tones—reflected both tradition and sophistication.
Narrative Design: A storytelling framework was introduced that articulated the designer's personal journey, rooted in textile traditions and artisan partnerships, creating an emotional connection with consumers.
Packaging and Touchpoints: From hang tags and labels to e-commerce and social media templates, every consumer touchpoint was redesigned for consistency and impact.
Outcome
A clearly articulated brand identity that positioned Bhavna Trikha as a contemporary couturier with Indian roots and global appeal.
A versatile design system that allowed for scalability across platforms—retail, digital, and international showcases.
Strengthened the brand’s foothold in the premium fashion segment, readying it for expansion and collaboration opportunities.
