SEL by W Objective To conceptualize and create a brand identity for Sel by W, a contemporary fashion label with a conscious heart and an international outlook. The brand aimed to present itself as rooted in Indian textile traditions while embodying a modern, minimal, and aspirational aesthetic that appeals to a global audience. Client SEL […]

Bhavna Trikha Objective To redefine the visual identity and positioning of the Bhavna Trikha label in a manner that resonates with the brand’s evolving design philosophy—rooted in Indian heritage but globally relevant. The goal was to enhance market perception, ensure coherence across platforms, and align the brand’s identity with its luxurious yet contemporary aesthetic. Client […]

Atmaya Objective To create a compelling and evocative brand identity for Atmaya, a premium jewelry brand, that reflects its philosophy of brilliance, timeless beauty, and empowering presence. The goal was to develop a logo and visual language that would symbolize Atmaya’s essence as a diamond—distinct, luminous, and transformative. Client Atmaya Services Scroll Studio Share Challenge […]