AMP Motors, incepted in 1949, is India’s biggest retailer of Jaguar Land Rover vehicles in Delhi NCR and Rajasthan. A leading name in the Indian as well as the International Automotive Industry.
AMP Motors has four state-of-the-art showrooms, and four dedicated service centers aimed at meeting the after-sales requirements of its esteemed patrons.
Natural materials like bamboo, wood, clay, seagrass, lacquer and much more are consciously sourced by these artisans to create a wide range of products that have seen worldwide acceptance and appreciation.
Client
AMP Motors
Services
Public Relations
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PR Objective
Introducing AMP Motors to relevant media publications and establishing its spokesperson as a thought leader of the industry
Popularize the brand’s USP of being the biggest Jaguar and Land Rover dealer in India that exclusively caters to high end customers.
Popularize the spokesperson as a thought leader – outsider to the industry but with a revolutionary vision
Elevate spokesperson profile – through strategically placed contributory articles and business profiling
Approach For Shaping the Narrative
Liaise with senior media personnel on a regular basis to create an awareness for the brand and it’s USP’s
Schedule interactions to elevate the spokesperson’s profile and establish thought leadership via strategically placed authored articles
Explore review opportunities for the services offered by the brand with relevant bloggers and journalists
Seed industry leadership through presence in industry-related stories for leading CAT- A publications
What We Achieved
Explored interaction opportunities with Financial Express, Business Standard, Autocar India and more
Secured coverage in Zee News, Motoroids, Motorzest and more
Received for relationship building with Lokmat Times, Times of India and AutoToday
Shared award speakership opportunity with The Economic Times AUTO
