FableStreet was a two-year-old tailor-fit work wear brand for women when Scroll Mantra started working with them. They were the only global brand that was offering ‘Our Style Your Fit’ to the working women of all age groups
Client
FableStreet
Services
Public Relations
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PR Objective
Introduce the brand to the media landscape and fashion stylists to create awareness about the brands USP
Enhance FableStreet’s market value by assisting them in applications to relevant awards and conclaves
Approach For Shaping the Narrative
Conducted extensive research to understand the brand’s TG, philosophy and vision
Liaised with senior journalists from CAT-A publications to explore relevant sourcing, interaction and product placement opportunities
What We Achieved
Received extensive coverage via IANS in leading publications like Hindustan Times, The Economic Times and more along with features in India Today, Financial Express, Elle, HT Brunch
Secured sourcing requests for celebrities like Gauhar Khan, PV Sindhu, Sayani Gupta, Raveena Tandon, Mrunal Thakur to name a few
Named amongst the Coolest Start-ups for 2018 by Business Today through strategic PR efforts
