• Grit, Gravel and Gear is all about journey of Dhruv Bogra from Alaska to Peru by covering a distance of 15,000 kms across 10 countries in just 14 months on his bicycle
Client
Grit, Gravel and Gear
Services
Public Relations
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PR Objective
Build awareness about the book in the market through media
Highlight the solo journey of Mr. Dhruv Bogra for which he took a sabbatical.
Approach For Shaping the Narrative
Explored opportunities for the book across print media targeting CAT A publications
What We Achieved
Despite being a self-published book, secured coverage in publications like Indo Asian News Service (IANS), India Today, The Hindu, Business Standard, Hindustan Times, The Financial Express, The Asian Age, Outlook Traveller, YourStory, Mumbai Mirror, Daily Hunt amongst others
