Indian Institute of Technology (IIT BHU) Varanasi is one of the reputed and prestigious engineering institutes offering courses in engineering and humanities.
Client
IIT BHU
Services
Public Relations
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PR Objective
To redefine the brand perception of IIT (BHU) across India as a premium engineering institute
Proactively communicate with the target media and provide relevant information on a regular basis, which further strengthens the brand perception of IIT (BHU)
Approach For Shaping the Narrative
Increase awareness amongst the target audience through press releases, industry story participation, interaction & contributory articles
What We Achieved
Garnered coverage in mainline publications like The Times of India, Hindustan Times, The Hindu, The Economic Times, Business Standard, News18, NDTV and many more