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PR Studio

Methanol Institute

Established in 1989 to lobby US Congress to support favoring methanol and MTBE fuels, Methanol Institute (MI) is a globally integrated trade association representing the world's leading methanol producers, distributors, and technology companies. The institute has been promoting the usage of methanol as a clean fuel in energy-related applications such as land and marine transport, cookstoves, industrial boilers, kilns, fuel cells, and household heating

Client

Methanol Institute

Services

Public Relations

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PR Objective

  • Initiate conversation with industry stakeholders by bringing forth industry-related conversations in the press
  • Employ a steady and tactical approach to target media interactions and build influence at large

Approach For Shaping the Narrative

  • Promote brand’s mission amongst CAT-A publications and B2B portals
  • Increase media engagement through RBMs, interaction, industry stories and contributory articles

What We Achieved

  • Garnered over 17 media opportunities in three months with publications like The Economic Times, EPC World, Hindu Business line, Telegraph, Financial Express and more
  • Assisted in securing speaker, delegate and attendee participation in key industry events