Established in 1989 to lobby US Congress to support favoring methanol and MTBE fuels, Methanol Institute (MI) is a globally integrated trade association representing the world's leading methanol producers, distributors, and technology companies.The institute has been promoting the usage of methanol as a clean fuel in energy-related applications such as land and marine transport, cookstoves, industrial boilers, kilns, fuel cells, and household heating
Client
Methanol Institute
Services
Public Relations
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PR Objective
Initiate conversation with industry stakeholders by bringing forth industry-related conversations in the press
Employ a steady and tactical approach to target media interactions and build influence at large
Approach For Shaping the Narrative
Promote brand’s mission amongst CAT-A publications and B2B portals
Increase media engagement through RBMs, interaction, industry stories and contributory articles
What We Achieved
Garnered over 17 media opportunities in three months with publications like The Economic Times, EPC World, Hindu Business line, Telegraph, Financial Express and more
Assisted in securing speaker, delegate and attendee participation in key industry events
