Nestasia

The Brand Story

Artisanal, Handmade, bio-conscious crafts from Southeast Asia. We procure directly from artisans who have honed their skills over generations, passed on learnings and legacies in regional crafts and infused modern designs with traditional techniques to create beautiful pieces for your home. Natural materials like bamboo, wood, clay, seagrass, lacquer and much more are consciously sourced by these artisans to create a wide range of products that have seen worldwide acceptance and appreciation.

Client

Nestasia

Services

Public Relations

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PR Objective

  • Introducing Nestasia to relevant media publications and establish a spokesperson as a thought leader of the industry with revolutionized vision.
  • Popularize the brand’s USP of being the best D2C home décor brand in India that exclusively caters to high-end customers.

Approach For Shaping the Narrative

  • Schedule interactions to elevate the spokesperson’s profile and establish thought leadership via strategically placed authored articles.
  • Explore review opportunities for the services offered by the brand with relevant bloggers and journalists.
  • Target relevant topical days to build and develop brand images amongst the audience.

What We Achieved

  • Within the three months period, garnered over 30+ coverage across publications
  • Secured over 90% coverage in the mainline media including Cosmopolitan, India Today, Good Homes, Living etc and many more.