SEL by W

Objective

To conceptualize and create a brand identity for Sel by W, a contemporary fashion label with a conscious heart and an international outlook. The brand aimed to present itself as rooted in Indian textile traditions while embodying a modern, minimal, and aspirational aesthetic that appeals to a global audience.

Client

SEL by W

Services

Scroll Studio

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Challenge

  • The brand needed to strike a balance between heritage and modernity—communicating its Indian craftsmanship roots without appearing traditional or dated.
  • It sought a visual identity that reflected effortless elegance while clearly differentiating itself in the saturated premium fashion and lifestyle space.
  • The identity had to be scalable across retail, digital, packaging, and communication platforms, maintaining a unified look and feel.

Solution

  • Visual Identity System: A sleek, typographic logo was designed to reflect clarity, structure, and quiet luxury. The use of modern sans-serif fonts in combination with thoughtful spacing conveyed sophistication and intention.
  • Color Palette & Materials: A subdued, earthy color palette was selected—comprising greys, off-whites, and inky blacks—to communicate timelessness, while natural textures in packaging and touchpoints reinforced the brand's eco-conscious ethos.
  • Storytelling & Brand Language: The brand narrative focused on individuality, mindful consumption, and modern femininity. This was extended into packaging copy, store design sensibilities, and digital content, ensuring a consistent tone across platforms.

Outcome

  • A distinctive and elegant identity that helped position Sel by W as a premium, ethical fashion label.
  • The brand’s thoughtful design system enabled a seamless customer experience from digital interactions to in-store and post-purchase moments.
  • The story-led approach resonated deeply with the brand’s target demographic—conscious urban women—leading to enhanced brand recall and engagement.
  • Sel by W launched with a strong, cohesive visual identity that reflected both craftsmanship and contemporary design, setting the stage for long-term brand equity and market expansion.