The Brand had to compete with big players in the market so improving its credibility was crucial
Brand had multiple cinemas, equal focus had to be given to all the locations
Tapping the Audience
Multiple locations called for working on different set of audiences for each location
Multi-lingual movies are shown in the cinemas, so tapping the relevant audience was a priority
User Acquisition and Retention
Working on a comprehensive ad strategy to book maximum movie tickets
Retaining the users was important because of fierce competition in the market
Client
Star Cinemas
Services
Social and Digital Marketing
Share
Approach
The objective of SHRM’s social media content was to reflect its leadership role in the HR industry. With the main focus on providing value, education, and sparking conversation around key HR topics. This included both evergreen content and trending topics relevant to HR professionals
Strategy
Audience Targeting
Targeting relevant audience – Location based targeting and Regular movie goers
A/B Testing
Attractive Ads– Experimenting with different ad copies, creative, ad formats to send only the quality traffic on the website
Retargeting
Advanced Level Targeting to retarget people and have maximum conversions and user retention
Audience Retention
Sent Notification through Email/Phone on new releases and special discounts
