The Mani Pedi Spa is a luxury hand and feet wellness salon with two outlets in prominent locations in Gurugram. The expansive niche spa’s offers exclusive hand & feet services such as manicure, pedicure, nail enhancements and nail art.It is one of India’s largest facilities dedicated to providing just these services with hygiene levels benchmarked to US safety standards. The brand has two outlets in Gurgaon.Natural materials like bamboo, wood, clay, seagrass, lacquer and much more are consciously sourced by these artisans to create a wide range of products that have seen worldwide acceptance and appreciation.
Client
The Mani Pedi Spa
Services
Public Relations
Share
PR Objective
Introducing The Mani Pedi Spa to relevant media publications and establishing its niche amongst TG
Popularize the brand’s USP of being the only brand in India that exclusively caters to manicure, pedicure and nail art
Popularize the spokesperson as a thought leader – outsider to the industry but with a revolutionary vision
Elevate spokesperson profile – through strategically placed contributory articles and business profiling
Approach For Shaping the Narrative
Liaise with senior media personnel on a regular basis to create an awareness for the brand and it’s USP’s
Schedule interactions to elevate the spokesperson’s profile and establish thought leadership via strategically placed authored articles
Explore review opportunities for the services offered by the brand with relevant bloggers and journalists
Seed industry leadership through a presence in industry-related stories for leading CAT- A publications
What We Achieved
Explored interaction opportunities with The Sunday Guardian, YourStory, BW Hotelier, Salon International and more
Secured coverage in The Times of India, Hindustan Times, The New Indian Express, Franchise India and more
Received coverage for review with BridesToday, The Pioneer, Outlook Traveller, Travel + Leisure
Hosted multiple CAT A journalists, bloggers and influencers like Shibani Bedi, Natascha, Devyani Kapoor and others
