White Hill Production is a Vancouver-based production company involved in film production, ad films, music videos, and film distribution. The company's vision is high-quality, innovative productions that aim to entertain domestic and international audiences. In particular, White Hill Productions specializes in crossover cinema, which caters to both the east and the west and gets the better of the two cultures to the viewers.
Client
Whitehill Productions
Services
Public Relations
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PR Objective
Promote White Hill music’s latest song suit sandal through strategic media outreach
Build a reputation for Harpi Gill as an emerging talent in the Punjabi and Hindi music industry
Approach For Shaping the Narrative
Created conversations in the media around their new song, Suit Sandal and garnered visibility through press release dissemination and listing on key portals.
Popularizing Harpi through tactical Interactions with focused media
Leveraged influencers to create direct engagement with the target audience
What We Achieved
Received coverage in 30 publications including IANS, Outlook India, The Times Of India, Indulge, News D, Sify.Com, Grace Entertainment, Navbharat Times, Radio And Music, Yes Punjab, Can India, Glam Sham, Daijiworld, New Kerela and many more. Garnered coverage worth over 10 million and a reach of over 1.5 million online
Garnered exclusive features for Harpi in the Times Of India (video and written), The Morning Standard, The New Indian Express , Lemon Wire, Mail Today (including india today website) and Indulge resulting in 8 coverage hits for 6 features - securing coverage worth over 4.7 million (pr value)
Garnered PR coverage worth over 17.25 million and reached over 79 million
