The International Spirits and Wines Association of India (ISWAI) is a representative body promoted by the multinational alcoholic beverage companies, having investments and business operations in India.
Formed in 2004, ISWAI leads a focused effort to highlight the industry’s perspective on government policy, best practices and responsible use of beverage alcohol products, thereby providing a common platform for its members.
Formed in 2004, ISWAI leads a focused effort to highlight the industry’s perspective on government policy, best practices and responsible use of beverage alcohol products, thereby providing a common platform for its members.
Acquaint target media with the initiatives undertaken by ISWAI and create awareness about key issues and solutions Create brand awareness among relevant target audiences through KOL activations over social media
Client
ISWAI
Services
Public Relations
Share
PR Objective
Acquaint target media with the initiatives undertaken by ISWAI and create awareness about key issues and solutions
Create brand awareness among relevant target audiences through KOL activations over social media
Approach For Shaping the Narrative
Building relationship with senior media personnel from CAT-A publications to strengthen ISWAI’s media presence
Liaise with relevant publications for participation in industry stories to develop thought leadership
Popularizing the expertise of the spokesperson through carefully thought topics for contributory article
What We Achieved
Augmented ISWAI’s industry leadership through online and print media coverage.
Secured coverage in leading publications like The Times of India, Hindustan Times, The Economic Times, Hindu Business line, Business Insider, Mint, Mirror now and more.
