To create a compelling and evocative brand identity for Atmaya, a premium jewelry brand, that reflects its philosophy of brilliance, timeless beauty, and empowering presence. The goal was to develop a logo and visual language that would symbolize Atmaya’s essence as a diamond—distinct, luminous, and transformative.
Client
Atmaya
Services
Scroll Studio
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Challenge
The brand needed an identity that could differentiate it in the crowded luxury jewelry market while maintaining a sense of heritage and modern sophistication.
It had to evoke both emotional depth and visual impact to appeal to the aspirational consumer.
Translating abstract concepts like “inner light” and “brilliance in darkness” into a cohesive, recognizable logo posed a creative challenge.
Solution
Inspiration Rooted in Symbolism: The firefly—an insect that radiates light even in darkness—was chosen as the core inspiration, mirroring the brilliance of a diamond and the transformative spirit of the Atmaya woman.
Logo Design & Exploration: Multiple logo renditions were explored, focusing on balance, minimalism, and luminescence. The final logo was crafted to subtly integrate a diamond silhouette with the elegance of glowing light, evoking both femininity and strength.
Typography & Visual Language: Elegant, clean typefaces paired with a warm, luminous color palette were used to support the identity. The design system was built to be scalable across mediums—packaging, digital platforms, and retail environments.
Brand Storytelling: The narrative positioned Atmaya as more than a jewelry brand—it became a metaphor for a woman’s brilliance, resilience, and ability to shine through any phase of life.
Outcome
A powerful and emotive brand identity that distinguishes Atmaya in the luxury segment, blending symbolism with visual sophistication.
