NASSCOM Events does multiple activities and events (mostly B2B) and needed a partner that can amplify their activities online and garner participation of people outside the physical space.
Client
Nasscom
Services
Social and Digital Marketing
Share
Approach
Mapped planned events in the year with talk points/content buckets. Created separate campaigns independent of the events to engage with the existing audience universe. Executed a content mix of pre-planned content (Posts and Tweets) and created content live, quoting speakers and delegates (tagging them and their business). Post event byte sized content dissemination.
Strategy
Listening To Chatter about the Brand in the Social Space
Identifying Audience Social Touchpoints
Creating Audience Persona
Setting KPIs
Regular Campaign Creation
Content Calendar
Results
50K+ Online Audience Participation
Live Q&A Sessions with the online audience and on ground speaker
