To conceptualize and create a brand identity for Sel by W, a contemporary fashion label with a conscious heart and an international outlook. The brand aimed to present itself as rooted in Indian textile traditions while embodying a modern, minimal, and aspirational aesthetic that appeals to a global audience.
Client
SEL by W
Services
Scroll Studio
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Challenge
The brand needed to strike a balance between heritage and modernity—communicating its Indian craftsmanship roots without appearing traditional or dated.
It sought a visual identity that reflected effortless elegance while clearly differentiating itself in the saturated premium fashion and lifestyle space.
The identity had to be scalable across retail, digital, packaging, and communication platforms, maintaining a unified look and feel.
Solution
Visual Identity System: A sleek, typographic logo was designed to reflect clarity, structure, and quiet luxury. The use of modern sans-serif fonts in combination with thoughtful spacing conveyed sophistication and intention.
Color Palette & Materials: A subdued, earthy color palette was selected—comprising greys, off-whites, and inky blacks—to communicate timelessness, while natural textures in packaging and touchpoints reinforced the brand's eco-conscious ethos.
Storytelling & Brand Language: The brand narrative focused on individuality, mindful consumption, and modern femininity. This was extended into packaging copy, store design sensibilities, and digital content, ensuring a consistent tone across platforms.
Outcome
A distinctive and elegant identity that helped position Sel by W as a premium, ethical fashion label.
The brand’s thoughtful design system enabled a seamless customer experience from digital interactions to in-store and post-purchase moments.
The story-led approach resonated deeply with the brand’s target demographic—conscious urban women—leading to enhanced brand recall and engagement.
Sel by W launched with a strong, cohesive visual identity that reflected both craftsmanship and contemporary design, setting the stage for long-term brand equity and market expansion.
